Ernie Boch Jr. , born in 1958, is the CEO, president and spokeswoman of Boch Enterprises, a $ 1 billion business consisting mainly of car dealerships in Norwood, Massachusetts. Boch is a local celebrity in the Greater Boston area who has a passion for music, makes brilliant television acting, and has a creative approach to advertising and car sales.
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Ernie Boch
Ernie Boch Jr inherited car sales and service business started by his grandfather Andrew Boch, who started the family business in 1945 by purchasing Nash Motors franchise in Norwood, Massachusetts.
Andrew's son, Ernie Boch Sr., built Norwood's operations into the top-rated Rambler dealer in the country in the early 1960s. This is achieved on the strength of his drive and often "weird" television ads with his slogan for anyone showing a new or used car without Boch's mini-sticker on the window: "ask for that key of your car, my name is Ernie Boch." Later on, Boch started using Northeast Airlines tag "Come on down!" which airlines use to promote travel to Florida before a merger with Delta Airlines. Ernie Boch Jr.'s Father also largely credited with bringing the concept of "Automile" to Route 1 US in Norwood. With this concept, a large group of competing auto dealers joins together to publish "Automile" as a shopping center for cars. Shortly after the death of Ernie Boch Sr., Boch Jr. appeared in television commercials that paid tribute to his father. Boch Jr. Being in the car, looking at the pictures from the old ad featuring his father, in the rearview mirror. Boch Jr. smile and leave.
Ernie Jr.'s first car. is the 1971 Volkswagen Beetle, a British green racing. He bought it in 1974, when he was 16 years old, from the used car department at his family's Toyota dealer.
His father, Ernie Boch Sr., received some criticism from the Boston Brahmin culture and other elements of the upper classes as members of the new rich people in the region.
In October 2015, Boch Jr. selling the majority of its dealers, though they will retain Boch's name and he will continue to be the public face of the dealer. He will retain the ownership of his Ferrari and Maserati dealership, and will remain CEO of Subaru New England.
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Philanthropy
Boch was founded in 2005 "Music Drives Us", a regional project that supports music in New England. The three focuses are music preservation, music education, and music awareness.
Other businesses
Boch has formed the band, Ernie and the Automatics. Ernie and the Automatics album Low Expectations was on the Billboard 'Top Blues Album chart for six weeks, debuting at # 7. He graduated from Berklee College of Music in Boston, and previously sitting on the College Board of Supervisors.
Boch appeared on the TV show, The Phantom Gourmet . On September 8, 2007 he became guest judge for the division of division in King Richard's Faire, along with Sib Hashian drummer. He appears on the WLVI-TV Creature Double Feature which plays "The Ghoul".
Boch has appeared on three episodes of Rescue Me, "Black," "Animal" and "Satisfaction" as Captain Bernard, NYPD hockey team coach.
Boch also has a women's soccer team based in Boston, Boston Militia.
Controversy
Support for Donald Trump/Comment on "hookup"
Boch drew the attention of negative social media when he appeared on CNN to talk about his support for Donald Trump's campaign for the US presidency, comparing his support of the candidate to pick a drunk girl at a bar to go home together at the end of the night saying "It's 2 am and there are several girl in the bar, you have to go home with one of them. " Later in the conversation, the billionaire recounted out of the ticket by voicing his support to Trump to a police officer.
Women in car sales
In a 2003 interview with The Boston Globe , in response to the question, "Why are not many women selling cars?" Boch replied, "They do not apply, they are intimidated by industry, totally male-dominated."
bounty 2009
At the end of 2009 a blogger from the bluemassgroup.com website wrote under the pseudonym "Ernie Boch III" (Boch has two children, none of them named Ernie Boch III) called for a boycott of companies that run advertisements during the Boston region's political talk radio program < i> The Howie Carr Show .
After contact with several advertisers, as a guest on the 3rd of October episode of The Howie Carr Show Ernie Boch Jr. offers a $ 2,000 reward to every individual who will reveal the identity of the blogger, telling the host, "I'll tell you who he is so you can terrorize it every afternoon."
References
Source of the article : Wikipedia
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